The 2023 GBATA (Global Business and Technology Association) 24th Annual International Conference, themed “Embracing the Positive Impact of Disruption in the Field of Futurism,” held in Prague from 11th to 14th July 2023, celebrated the remarkable achievements of academics from around the world.
Among these exceptional scholars, Dr. Thabang Mofokeng from the Department of Marketing Management at the University of Johannesburg (UJ), garnered significant recognition by being awarded the prestigious Best Paper Award for his outstanding contribution to the field of marketing.
The winning paper, entitled “Inter-Interactions of Ethical Marketing Scale With Customers’ Demographics in the Medical Scheme Sector,” showcased Dr. Mofokeng’s groundbreaking research in the domain of ethical marketing and its correlation with customers’ demographics within the medical scheme sector. The presentation of this paper on 12th July 2023 captivated the conference attendees, including numerous global scholars, who actively engaged in discussions and shared their perspectives on the topic.
The conference’s program (accessible at https://easychair.org/smart-program/GBATA2023Conference/) revealed the diversity of academic papers presented during the event, highlighting the robust exchange of knowledge and ideas among the participants. While predominantly attended by esteemed academics, a few students also participated, fostering an enriching academic environment.
The recognition of Dr. Mofokeng’s work further solidifies the reputation of the UJ Marketing Department as “officially the most impactful marketing researchers in Africa” for five consecutive years, as acknowledged by Scopus and Science of Web. The Best Paper Award serves as a testament to the department’s commitment to groundbreaking research and innovation.
Dr. Mofokeng’s achievement has sparked interest among other researchers and academics, signifying the paper’s potential to influence and shape future discourse in the marketing field. The University of Johannesburg takes immense pride in its academics’ research contributions, with Dr. Mofokeng’s accolade being a prime example of their dedication to excellence.
For more information about the GBATA Conference, visit https://gbata.org/conference/.