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UJ students win Loeries in premier advertising design awards

The Department of Graphic Design at the University of Johannesburg (UJ) walked away with laurels at this year’s Loerie Awards, winning gold, silver and bronze in various student categories.The Loeries, hosted in Cape Town from 16 – 18 September 2011, are awards focused on the advertising industry covering professional and student creative talent from Africa and the Middle East. The awards cover many categories of television, radio and print including brand communication, graphic design, architecture, direct marketing and digital media.


Ms Ciara Moore, a 3rd year UJ Graphic Design Student, won a Silver Loerie in the Logos and Identity Programmes category for rebranding a Laundromat. In the same category her classmate, Matthew McIver won a Bronze Loerie for his rebranding of Greenland’s Health Store.
This 3rd year class project was co-ordinated by a past UJ Graphic Design graduate, David Chong, who is currently the Head of Design at Open Co. The project brief involved a mock redesign and rebrand of an existing company, changing the logo, colours and theme of the company. It was felt that Matthew and Ciara’s project outcomes were strong enough to then be submitted to the Loerie Awards.
Pan’s Missing Shadow is another project that was selected as a finalist in the Loerie’s Digital Crafts category. This project has now also gone on to be selected as a finalist in the Pendoring awards. In this collaborative game design project, students Emma Robinson-Harbour, Leighton Coertze (both UJ Graphic Design students) and Georgia Walsh (UJ Multimedia student) designed a viral marketing campaign for a book or a graphic novel of the students’ choice.
For more Loerie Awards information visit
To view Zelè Angelides’ current portfolio visit


Ciara Laundorama Web (2) Laundorama
Ciara Moore, a 3rd year UJ Graphic Design Student won a Silver Loerie award for her Laundroma rebranding exercise.


Greenlands Uj Site Mattmciver Web (2)
​​Matthew McIver, a 3rd year UJ Graphic Design Student won a Bronze Loerie award for his Greenland’s Health Store rebranding project.
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