The University of Johannesburg (UJ) is celebrating its outstanding performance in the 2023 Facebook University Ranking. In this latest uniRank evaluation, UJ not only claimed the leading position among South African universities but has also earned a coveted place among the top 200 universities globally on Facebook. This remarkable achievement signifies a significant climb, advancing from the 80th position to a more prestigious 63rd position.
What sets UJ apart is its reputation as one of the most admired educational institutions on Facebook, with an impressive following of 675,000 and an outstanding 607,000 likes on its Facebook page as of November 2023. This accomplishment gains even greater significance when considering that the global landscape of popular Facebook fan pages is primarily dominated by universities from around the world.
Ms Michelle Radikariki, Manager of UJ’s Social Media, expressed her gratitude by saying, “Achieving such an incredible milestone with the support of our brand’s devoted followers is a moment we hold dear. We extend our heartfelt appreciation to every one of our dedicated Facebook followers who have positioned us among the most beloved university Facebook pages worldwide.”
Expanding on the strategies responsible for this achievement, Ms Radikariki explained, “The UJ Social Media team diligently follows a well-informed social media strategy, grounded in research on the University’s target audience, social media user behaviour, and prevailing trends in the social media landscape. Furthermore, we meticulously adhere to a content plan designed to keep our audience well-informed, educated, and entertained. Our content is distinguished by its relatability, human touch, and caring approach. The success of our page is a tribute to our vibrant UJ community and our consistently supportive social media followers.”
The uniRank Facebook University Ranking acts as a vital gauge, providing a non-academic League Table that ranks global universities according to the popularity of their primary Facebook page, quantified by the number of likes and followers. UJ’s remarkable performance is evidence of its expanding impact in the digital sphere.