With his deep-rooted belief in the richness of Africa’s diverse cultures, histories, and talents, Dr Thebe Ikalafeng has tirelessly championed initiatives aimed at showcasing the continent’s true essence on a global stage.
These were the words echoed by the University of Johannesburg (UJ)’s Vice-Chancellor and Principal Professor Letlhokwa Mpedi as he conferred the brand and marketing icon with an Honorary Doctoral degree in Marketing Management.
Prof Mpedi continued: “Whether through his influential talks, writings, or projects, Dr Ikalafeng consistently emphasises the importance of authenticity, urging individuals and organisations to embrace and promote Africa’s unique narratives.”
Dr Ikalafeng addressed the gathered audience and graduates with a keynote address highlighting the importance of the African brand.
“Our job is to produce and consume ‘Made in Africa’. If Africa is truly going to become independent, free, integrated and prosperous, ‘Made in Africa’ must become our most serious agenda. Only Africa can serve Africa.”
Through his work, he endeavours to dispel stereotypes and misconceptions, instead celebrating Africa’s vibrancy, innovation, and resilience.
“I am singularly honoured to receive this Honorary Doctorate from this incredible University. I receive and accept with incredible humility and I am grateful to everyone who has been part of my journey.”
With a career spanning over 30 years, Dr Ikalafeng’s leadership in brand and marketing communications has garnered numerous accolades and awards, including being named one of the ‘100 Most Influential Africans’ by New African Magazine and receiving the Financial Mail AdFocus Lifetime Achievement Award.
Dr Ikalafeng has been a prominent voice in thought leadership within the industry, solidifying his reputation as a purpose-driven authority on cultivating sustainable brands in Africa.
Dr Ikalafeng holds a BSc (Marketing) cum laude and a Master of Business Administration (Strategy and Marketing) degree from Marquette University in the USA. Additionally, he holds an LLM (Intellectual Property Law) degree from the University of Turin, Italy, in collaboration with the World Intellectual Property Organization (WIPO) in Switzerland.
“With his thought leadership, innovative initiatives, and dedication to advancing African narratives, Ikalafeng embodies the values of excellence, leadership, and service that define UJ’s honorary doctorate recipients,” concluded Prof Mpedi.
UJ’s Honorary Doctoral degree is reserved for individuals who have demonstrated exceptional leadership and contributions in their respective fields, showcasing contributions that extend beyond conventional norms.
During this graduation season, the university will bestow honorary doctoral degrees upon exceptional individuals who represent diverse realms of expertise and embody UJ’s commitment to excellence, innovation, and societal impact.
More than 10,700 UJ students will graduate during these graduation sessions. Of this number, just over 7,500 undergraduate qualifications will be awarded, alongside postgraduate degrees, including 250 Master’s and 101 Doctoral degrees. These achievements not only symbolise personal triumphs for the graduates, but they are also a significant milestone towards enriching the well-being of their families and their communities and society at large.
