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UJ student group The Millennials win gold at the 2022 Assegai awards.

The Direct Marketing Association of South Africa (DMASA) celebrates the cream of the crop in direct marketing each year. This year, the awards were held on the 10th of November 2022 at The Venue, Melrose Arch.

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UJ’s second-year Strategic Communication students: S’thandiwe Pearl Mogwele, Charley Jabulani Mokgalaka, Noqhawe Mavuso and UJ FADA (Faculty of Art, Design and Architecture) design student Lamees Omar scooped Gold in the student category, at the award celebration.

The students developed an award-winning strategic awareness campaign for the Girls and Boys Town South Africa (GBTSA), a non-government organisation that helps to heal and develop young children and the youth from traumatic backgrounds.  The GBTSA in collaboration with the UJ department of Strategic Communication and FADA developed a campaign that would increase awareness in the community about the impactful work that they do.

The second-year Strategic Communication students were briefed about the project earlier this year; following submission, the best groups were encouraged to refine their work with the input of a FADA graphic designer. This happened under the guidance of Associate Professor of Strategic Communication, Anna Oksiutycz-Munyawiri, who made the success possible. “This would not have been possible without the help of Prof., she immediately saw the vision and guided us from there. Her mentorship is what brought us here” said Noqhawe.

After the final presentations by different groups to DMSA, The Babize Bonke Family Fun Day campaign which was under the agency name The Millenials was chosen as the best by the DMASA panel. The judges found the campaign to be creative and well aligned with the client brief within a reasonable budget.

“I really felt I was part of something bigger than me, it was overwhelming” said Charley about the ceremony. Feeling both honoured and proud, Lamees said: “After winning the award I feel extremely accomplished, I never expected to actually win it”.

Congratulations to the winning team for a job well done!

Edited by Seriane Morapeli

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