Now in its third year, the Social Media Summit for Government has once again partnered with the University of Johannesburg (UJ) to unite public sector communicators, policymakers, and digital leaders in redefining citizen engagement through technology.
Hosted by Decode Communications and held at JBS Park in association with the UJ Centre for Data and Digital Communications, the two-day event explores the theme:“Power Shift: Understanding Technology, Connecting Citizens and Redefining Digital Engagement.”
Opening the summit on Monday, 30 June 2025, Prof Tankiso Moloi, Executive Dean of UJ’s College of Business and Economics, highlighted the critical role of ethical, effective communication in government.
“Public sector communicators are the architects of trust and the frontline of citizen engagement,” said Prof Moloi. “This summit combines academic rigour with practical expertise—essential in navigating today’s complex digital landscape.”
The summit originated from a shared vision between Prof Mandla Radebe, Director of the Centre for Data and Digital Communications, and Mr Lorato Tshenkeng, Founder and CEO of Decode Communications. They recognised the growing influence of social media in public discourse and the need for strategic, responsive government communication.
Prof Moloi noted the dual imperative communicators face: to inform and engage citizens while maintaining integrity and transparency. He also cautioned against the risks of disinformation, urging communicators to remain vigilant in preserving public trust.
Mr Tshenkeng emphasised the shift in power dynamics driven by digital platforms, where citizens now act as advocates, agitators, and amplifiers of both truth and misinformation.
Dr Nasiphi Moya, Executive Mayor of the City of Tshwane, reinforced the centrality of citizen participation in governance.
“Engagement is not optional—it is the foundation of democracy,” she said. “Government must meet constitutional promises head-on, without barriers between it and the people.”
She urged officials to communicate in languages people understand, diversify platforms, and prioritise transparency and ethical leadership.
“Nothing we do in government should be a secret. Service delivery starts with clear, honest, and accessible communication.”
The summit features keynote talks, panels, breakaway sessions, and fireside chats on topics including civic tech, digital transformation, AI in the public sector, social listening, and crisis communication.
The event concludes on Tuesday, 1 July 2025.
