​​​​UJ is streaking ahead of the competition – in the minds of young South Africans and in its achievements.​​​

The University, once again, took a strong lead as one of the top University brands in the Sunday Times Generation Next youth brand-preference survey, the largest preferred brand survey conducted in South Africa. The Sunday Times Generation Next 2013 youth brand-preference survey has given UJ the thumbs-up, placing it firmly in the limelight. This is the fifth consecutive year that UJ was voted as the second coolest higher education brand, after the University of Cape Town.​​